Ariel Lustig, Copywriter

Scion: Inspiration/Realization

admin — Mon, 06 Apr 2009 19:56:15 +0000

Scion encourages customization. Luckily, inspiration is everywhere.

Gatefold print ads and TV spots celebrate the potential of the imagination.

TV
[See post to watch Flash video] [See post to watch Flash video] [See post to watch Flash video]

Print
scroll to see inside and back of gatefold

AIM: AIM Mail Launch

admin — Mon, 06 Apr 2009 20:49:27 +0000

AIM wanted to introduce AIM Mail to its college-age users. In this campaign seven characters came to life in viral spots, wild postings, blogs, email auto-replies and Instant Messenger auto-replies. All media led viewers to the AIM Mail Sign Up Microsite. The diagram below explains the experience. Scroll down to see individual campaign pieces.

User interaction experience

Posters
scroll across to view all seven posters

Viral Spot, Hello Tokyo
[See post to watch Flash video]

Viral Spot, Daydreamer
[See post to watch Flash video]

Email auto-reply example

Microsite

AIM Mail Demo
scroll across to view pages

Moviefone: MovieMood

admin — Mon, 06 Apr 2009 20:47:02 +0000

Moviefone wanted to encourage moviegoers to visit their site for help in choosing a movie. These cinema spots introduced the idea of “knowing your MovieMood.”

Cinema spots
[See post to watch Flash video] [See post to watch Flash video]

The Current Network: Current Virals

admin — Mon, 06 Apr 2009 20:46:29 +0000

YouTube celebrity Sammy Stephens of the Montgomery Flea Market worked his magic to promote Current’s new show about viral videos. This spot aired on Current TV and Current.com.

[See post to watch Flash video]

The Current Network: Work Your Bod

admin — Mon, 06 Apr 2009 20:45:05 +0000

A third of Current’s programming is viewer-submitted. These spots celebrate Sony’s sponsorship and Current’s DIY spirit by offering viewers some handy filmmaking tips. They aired on Current TV.

[See post to watch Flash video] [See post to watch Flash video] [See post to watch Flash video]

AIM: Rebrand

admin — Mon, 06 Apr 2009 20:44:11 +0000

A new version of AIM offered multiple ways of staying connected with friends and family.

Posters and banners confidently inform of new features and drive users to a microsite where people could learn more and download the new AIM.

Posters
scroll to view

Microsite
scroll to view pages

AIM: Antisocialism

admin — Mon, 06 Apr 2009 20:05:20 +0000

AIM needed a fun way to tell incoming college freshmen that their new product could help them stay in touch with friends and family.

This giant poster appeared on college campuses to warn of the hazards of being antisocial.

We had plans for an elaborate online campaign featuring a series of documentaries about specific antisocialists in recovery, but in the end, we just made the poster.

Poster
click on poster to view larger

Scion: Psychological Motivation

admin — Mon, 06 Apr 2009 20:01:25 +0000

Artistic expression often reveals deep-rooted peculiarities.

Print ads, web banners and a microsite with downloadable screensavers tell stories of Scion owners’ sordid pasts and the unique cars that resulted.

Print

Online Banner

Microsite
click on site to experience it

TechTV: Nerd Nation

admin — Mon, 06 Apr 2009 19:59:34 +0000

This radio campaign enlists the help of real nerds to promote the show Nerd Nation on TechTV.

Date With Myself :60
[See post to watch Flash video]

Where Everyone’s Like Me :60
[See post to watch Flash video]

TechTV: So Big! B2B

admin — Mon, 06 Apr 2009 19:59:13 +0000

OBJECTIVE:
TechTV needed to inform the readers of Cable News that industry expert Jack Meyers rated TechTV in the top five of information channels.

EXECUTION:
Print ads announce the good news.

Print