AIM wanted to introduce AIM Mail to its college-age users. In this campaign seven characters came to life in viral spots, wild postings, blogs, email auto-replies and Instant Messenger auto-replies. All media led viewers to the AIM Mail Sign Up Microsite. The diagram below explains the experience. Scroll down to see individual campaign pieces.
AIM needed a fun way to tell incoming college freshmen that their new product could help them stay in touch with friends and family.
This giant poster appeared on college campuses to warn of the hazards of being antisocial.
We had plans for an elaborate online campaign featuring a series of documentaries about specific antisocialists in recovery, but in the end, we just made the poster.
