AIM wanted to introduce AIM Mail to its college-age users. In this campaign seven characters came to life in viral spots, wild postings, blogs, email auto-replies and Instant Messenger auto-replies. All media led viewers to the AIM Mail Sign Up Microsite. The diagram below explains the experience. Scroll down to see individual campaign pieces.
User interaction experience
Posters
scroll across to view all seven posters
Viral Spot, Hello Tokyo
Viral Spot, Daydreamer
Email auto-reply example
Microsite
AIM Mail Demo
scroll across to view pages
