AIM wanted to introduce AIM Mail to its college-age users. In this campaign seven characters came to life in viral spots, wild postings, blogs, email auto-replies and Instant Messenger auto-replies. All media led viewers to the AIM Mail Sign Up Microsite. The diagram below explains the experience. Scroll down to see individual campaign pieces.
Moviefone wanted to encourage moviegoers to visit their site for help in choosing a movie. These cinema spots introduced the idea of “knowing your MovieMood.”
YouTube celebrity Sammy Stephens of the Montgomery Flea Market worked his magic to promote Current’s new show about viral videos. This spot aired on Current TV and Current.com.
A third of Current’s programming is viewer-submitted. These spots celebrate Sony’s sponsorship and Current’s DIY spirit by offering viewers some handy filmmaking tips. They aired on Current TV.
