Category Archives: Interactive

Please scroll down to see all campaigns containing interactive.

AIM: AIM Mail Launch

By admin | Published: April 6, 2009

AIM wanted to introduce AIM Mail to its college-age users. In this campaign seven characters came to life in viral spots, wild postings, blogs, email auto-replies and Instant Messenger auto-replies. All media led viewers to the AIM Mail Sign Up Microsite. The diagram below explains the experience. Scroll down to see individual campaign pieces.

User interaction experience
diagram

Posters
scroll across to view all seven posters

wildPosting wildPosting wildPosting wildPosting wildPosting wildPosting wildPosting

Viral Spot, Hello Tokyo

Viral Spot, Daydreamer

Email auto-reply example
aimMail auro-reply

Microsite
AIM Mail microsite

AIM Mail Demo
scroll across to view pages

AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo AIM Mail demo
Also posted in AIM Mail Launch, AOL Instant Messenger (AIM), Broadcast, Print | Comments closed

AIM: Rebrand

By admin | Published: April 6, 2009

A new version of AIM offered multiple ways of staying connected with friends and family.

Posters and banners confidently inform of new features and drive users to a microsite where people could learn more and download the new AIM.

Posters
scroll to view

iamlettingyoupeek_singlesignon.jpg iamlongwinded_04.jpg iampreservingrelationships_unsend_poster.jpg iamsavingyoupreciousseconds.jpg iamsneaky_invisibile_03.jpg iamsweetnothingsinyourear_voice.jpg iamtakingitallback_unsend_poster.jpg

Microsite
scroll to view pages

I am I am I am I am I am I am I am
Also posted in AIM Rebrand, AOL Instant Messenger (AIM), Print | Comments closed

Scion: Psychological Motivation

By admin | Published: April 6, 2009

Artistic expression often reveals deep-rooted peculiarities.

Print ads, web banners and a microsite with downloadable screensavers tell stories of Scion owners’ sordid pasts and the unique cars that resulted.

Print
psychspread_tC_wings

psychspread_xa_mutant

psychspread_tC_chemistry

Online Banner



Microsite
click on site to experience it
Scion Microsite

Also posted in International Museum of Women, Print, Psychological Motivation, Scion, The Current Network | Comments closed