By admin | Published:
April 6, 2009
Scion encourages customization. Luckily, inspiration is everywhere.
Gatefold print ads and TV spots celebrate the potential of the imagination.
TV
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document.getElementById(”player1″).style.display = “”;
var s1 = new SWFObject(”http://www.helloariel.com/mediaplayer-3-16/player.swf”,”player1″,”600″,”470″,”7″);
s1.addParam(”wmode”,”transparent”);
s1.addParam(”allowscriptaccess”,”always”);
s1.addParam(”allowfullscreen”,”true”);
s1.addVariable(”height”,”470″);
s1.addVariable(”width”,”600″);
s1.addVariable(”file”,”http://www.helloariel.com/lustig/mov/xB_Bulldog.flv”);
s1.addVariable(”image”,”http://www.helloariel.com/lustig/mov/xB_Bulldog.jpg”);
s1.addVariable(”frontcolor”,”0×333333″);
s1.addVariable(”lightcolor”,”0xff9900″);
s1.addVariable(”link”,”http://www.helloariel.com/lustig/mov/xB_Bulldog.flv”);
s1.addVariable(”overstretch”,”true”);
s1.addVariable(”showstop”,”true”);
s1.write(”player1″);
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By admin | Published:
April 6, 2009
AIM wanted to introduce AIM Mail to its college-age users. In this campaign seven characters came to life in viral spots, wild postings, blogs, email auto-replies and Instant Messenger auto-replies. All media led viewers to the AIM Mail Sign Up Microsite. The diagram below explains the experience. Scroll down to see individual campaign pieces.
User interaction [...]
By admin | Published:
April 6, 2009
Moviefone wanted to encourage moviegoers to visit their site for help in choosing a movie. These cinema spots introduced the idea of “knowing your MovieMood.”
Cinema spots
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document.getElementById(”player6″).style.display = “”;
var s6 = new SWFObject(”http://www.helloariel.com/mediaplayer-3-16/player.swf”,”player6″,”600″,”470″,”7″);
s6.addParam(”wmode”,”transparent”);
s6.addParam(”allowscriptaccess”,”always”);
s6.addParam(”allowfullscreen”,”true”);
s6.addVariable(”height”,”470″);
s6.addVariable(”width”,”600″);
s6.addVariable(”file”,”http://www.helloariel.com/lustig/mov/Miranda_30_agency_version_nfa.flv”);
s6.addVariable(”image”,”http://www.helloariel.com/lustig/mov/Miranda_30_agency_version_nfa.jpg”);
s6.addVariable(”frontcolor”,”0×333333″);
s6.addVariable(”lightcolor”,”0xff9900″);
s6.addVariable(”link”,”http://www.helloariel.com/lustig/mov/Miranda_30_agency_version_nfa.flv”);
s6.addVariable(”overstretch”,”true”);
s6.addVariable(”showstop”,”true”);
s6.write(”player6″);
Get [...]
By admin | Published:
April 6, 2009
YouTube celebrity Sammy Stephens of the Montgomery Flea Market worked his magic to promote Current’s new show about viral videos. This spot aired on Current TV and Current.com.
TV
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document.getElementById(”player8″).style.display = “”;
var s8 = new SWFObject(”http://www.helloariel.com/mediaplayer-3-16/player.swf”,”player8″,”600″,”470″,”7″);
s8.addParam(”wmode”,”transparent”);
s8.addParam(”allowscriptaccess”,”always”);
s8.addParam(”allowfullscreen”,”true”);
s8.addVariable(”height”,”470″);
s8.addVariable(”width”,”600″); [...]
By admin | Published:
April 6, 2009
A third of Current’s programming is viewer-submitted. These spots celebrate Sony’s sponsorship and Current’s DIY spirit by offering viewers some handy filmmaking tips. They aired on Current TV.
TV
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document.getElementById(”player9″).style.display = “”;
var s9 = new [...]
By admin | Published:
April 6, 2009
A new version of AIM offered multiple ways of staying connected with friends and family.
Posters and banners confidently inform of new features and drive users to a microsite where people could learn more and download the new AIM.
Posters
scroll to view
Microsite
scroll to view pages
[...]
By admin | Published:
April 6, 2009
AIM needed a fun way to tell incoming college freshmen that their new product could help them stay in touch with friends and family.
This giant poster appeared on college campuses to warn of the hazards of being antisocial.
We had plans for an elaborate online campaign featuring a series of documentaries about specific antisocialists in [...]
By admin | Published:
April 6, 2009
Artistic expression often reveals deep-rooted peculiarities.
Print ads, web banners and a microsite with downloadable screensavers tell stories of Scion owners’ sordid pasts and the unique cars that resulted.
Print
Online Banner
Microsite
click on site to experience it
By admin | Published:
April 6, 2009
This radio campaign enlists the help of real nerds to promote the show Nerd Nation on TechTV.
Date With Myself :60
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document.getElementById(”player12″).style.display = “”;
var s12 = new SWFObject(”http://www.helloariel.com/mediaplayer-3-16/player.swf”,”player12″,”600″,”70″,”7″);
s12.addParam(”wmode”,”transparent”);
s12.addParam(”allowscriptaccess”,”always”);
s12.addParam(”allowfullscreen”,”true”);
s12.addVariable(”height”,”70″);
s12.addVariable(”width”,”600″);
s12.addVariable(”file”,”http://www.helloariel.com/lustig/mov/ttv_spot_1.mp3″);
s12.addVariable(”image”,”http://www.helloariel.com/lustig/mov/ttv_spot_1.jpg”);
s12.addVariable(”frontcolor”,”0×333333″);
s12.addVariable(”lightcolor”,”0xff9900″);
s12.addVariable(”link”,”http://www.helloariel.com/lustig/mov/ttv_spot_1.mp3″);
s12.addVariable(”overstretch”,”true”);
s12.addVariable(”showstop”,”true”);
s12.write(”player12″);
Where Everyone’s Like Me :60
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By admin | Published:
April 6, 2009
OBJECTIVE:
TechTV needed to inform the readers of Cable News that industry expert Jack Meyers rated TechTV in the top five of information channels.
EXECUTION:
Print ads announce the good news.
Print
By admin | Published:
April 6, 2009
T-shirt, sticker and poster idea