Scion encourages customization. Luckily, inspiration is everywhere.
Gatefold print ads and TV spots celebrate the potential of the imagination.
TV
Print
scroll to see inside and back of gatefold
Scion: Inspiration/Realization
Posted in Broadcast, Inspiration, Print, Scion Comments closed
AIM: AIM Mail Launch
AIM wanted to introduce AIM Mail to its college-age users. In this campaign seven characters came to life in viral spots, wild postings, blogs, email auto-replies and Instant Messenger auto-replies. All media led viewers to the AIM Mail Sign Up Microsite. The diagram below explains the experience. Scroll down to see individual campaign pieces.
User interaction experience
Posters
scroll across to view all seven posters
Viral Spot, Hello Tokyo
Viral Spot, Daydreamer
Email auto-reply example
Microsite
AIM Mail Demo
scroll across to view pages
Posted in AIM Mail Launch, AOL Instant Messenger (AIM), Broadcast, Interactive, Print Comments closed
Moviefone: MovieMood
Moviefone wanted to encourage moviegoers to visit their site for help in choosing a movie. These cinema spots introduced the idea of “knowing your MovieMood.”
Cinema spots
The Current Network: Current Virals
YouTube celebrity Sammy Stephens of the Montgomery Flea Market worked his magic to promote Current’s new show about viral videos. This spot aired on Current TV and Current.com.
TV
Posted in Broadcast, Minimall, The Current Network Comments closed
The Current Network: Work Your Bod
A third of Current’s programming is viewer-submitted. These spots celebrate Sony’s sponsorship and Current’s DIY spirit by offering viewers some handy filmmaking tips. They aired on Current TV.
TV
Posted in Broadcast, The Current Network, Work Your Bod Comments closed
AIM: Rebrand
A new version of AIM offered multiple ways of staying connected with friends and family.
Posters and banners confidently inform of new features and drive users to a microsite where people could learn more and download the new AIM.
Posters
scroll to view
Microsite
scroll to view pages
Posted in AIM Rebrand, AOL Instant Messenger (AIM), Interactive, Print Comments closed
AIM: Antisocialism
AIM needed a fun way to tell incoming college freshmen that their new product could help them stay in touch with friends and family.
This giant poster appeared on college campuses to warn of the hazards of being antisocial.
We had plans for an elaborate online campaign featuring a series of documentaries about specific antisocialists in recovery, but in the end, we just made the poster.
Poster
click on poster to view larger
Posted in AOL Instant Messenger (AIM), Antisocialism, Print Comments closed
Scion: Psychological Motivation
Artistic expression often reveals deep-rooted peculiarities.
Print ads, web banners and a microsite with downloadable screensavers tell stories of Scion owners’ sordid pasts and the unique cars that resulted.
Print
Online Banner
Microsite
click on site to experience it
Posted in Interactive, International Museum of Women, Print, Psychological Motivation, Scion, The Current Network Comments closed
TechTV: Nerd Nation
This radio campaign enlists the help of real nerds to promote the show Nerd Nation on TechTV.
Date With Myself :60
Where Everyone’s Like Me :60
Posted in Broadcast, Nerd Nation, TechTV (now G4) Comments closed
TechTV: So Big! B2B
OBJECTIVE:
TechTV needed to inform the readers of Cable News that industry expert Jack Meyers rated TechTV in the top five of information channels.
EXECUTION:
Print ads announce the good news.
Print
Posted in Print, TechTV (now G4), We're so big Comments closed
International Museum of Women: Ready
Posted in International Museum of Women, Print, Ready Comments closed
