AOL AIM |
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Viral Spots |
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This guerilla and online campaign announces the arrival of free AIM Mail and the good news that you can use your AOL Instant Messenger (AIM) screen name for your e-mail address. |
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Wild Postings |
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Campaign consisted of seven characters that came to life in viral spots, wild postings, blogs, e-mail auto-replies and Instant Messenger auto-replies. |
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Interactive |
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The viral videos, e-mail auto-replies, and Instant Messenger auto-replies all directed the audience to the AIM Mail landing page. There, people could read the daily blogs of the seven characters, sign up for AIM Mail, or watch the AIM Mail online demo. |
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Scion |
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TV |
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Scion encourages its owners to modify their cars. This campaign celebrates inspiration and the potential of the imagination. |
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Moviefone |
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Cinema |
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These cinema spots introduced the concept that Moviefone is more than a destination for tickets and show times; it's a place where you can choose which movie to see based on your “Moviemood.” These spots are part of a campaign that included print and online. |
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Current TV |
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Current Virals |
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Current TV needed to tell their audience about their upcoming show featuring viral videos. YouTube celebrity Sammy Stephens was happy to help the cause. Spot aired on Current TV and Current.com |
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Sony Pod Maker Training |
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A third of Current’s programming is viewer-submitted. These pieces were created to celebrate Sony’s sponsorship while capturing Current’s DIY spirit. Spots aired on Current TV and Current.com |
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TechTV (now G4) |
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Radio |
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These radio spots embrace nerdliness to promote TechTV’s show Nerd Nation. |
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These B2B ads ran in Cable News to inform readers that, according to industry expert Jack Meyers, TechTV is indeed a major player and worthy of advertising dollars. |
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Wolfgangs Vault |
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How to get music lovers to buy concert memorabilia decades after show? Rekindle their latent fanhood. |
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International Museum of Women |
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The International Museum of Women needed a bold poster to announce its arrival in San Francisco. |
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